McDonald’s has officially confirmed its beloved Snack Wrap will make a comeback in 2025 after a nine-year absence, sending fans into a frenzy while the chain strategically expands its chicken menu offerings.
Top Takeaways
- McDonald’s U.S. president Joe Erlinger confirmed the Snack Wrap will return in 2025, though the exact month remains undisclosed for competitive reasons
- The popular menu item, which features chicken breast meat, lettuce, cheese, and sauce in a soft flour tortilla, was discontinued in 2016 but maintained a strong “cult following”
- McDonald’s teased the return with a cryptic social media post that garnered 1.4 million views and over 12,000 likes
- The chain is expanding its chicken offerings with new items like the Chicken Big Mac and chicken strips, aiming to increase its chicken market share by the end of 2026
- McDonald’s McCrispy sandwich is set to be available in nearly all global markets by the end of 2025
Fan Favorite Making a Comeback
After years of customer demands, petitions, and social media campaigns, McDonald’s has finally confirmed that its much-missed Snack Wrap will return to menus in 2025. The beloved menu item, which consists of chicken breast meat, lettuce, cheese, and sauce wrapped in a soft flour tortilla, was first introduced in 2006 and discontinued in 2016, with some locations continuing to offer it until 2020.
The fast-food giant recently teased the return with a cryptic post on X that read “snack wraps 0x.14.2025,” indicating the day but not the month of the return. This post alone generated significant attention, receiving 1.4 million views and over 12,000 likes, demonstrating the item’s enduring popularity. Fans on social media have begun speculating about the exact return date, with some suggesting June 2025 as the possible relaunch month.
snack wraps 0x.14.2025
— McDonald's (@McDonalds) April 15, 2025
Cult Following Drives Demand
The strong customer demand for the Snack Wrap’s return highlights the product’s exceptional popularity. Joe Erlinger, President of McDonald’s USA, acknowledged the item’s devoted fan base, stating, “The Snack Wrap will be back in 2025. It has a cult following. I get so many emails into my inbox about this product.” The passion for the menu item was also evidenced by a Change.org petition with over 17,000 signatures calling for its return, proving that consumer voices can influence major corporate decisions.
McDonald’s CEO Christopher Kempczinski has noted the “incredible energy” surrounding the Snack Wrap’s return in the U.S. However, the company has been intentionally vague about specific details, with Kempczinski stating that his U.S. team “would kill me if I gave any more details about the when and the exact specifics of how we’re going to plan on doing that.” This strategic silence is likely aimed at maintaining competitive advantage in the market.
Expanding Chicken Menu Offerings
The Snack Wrap’s return is part of McDonald’s broader strategy to expand its chicken product offerings and increase its share of the growing chicken market. CEO Chris Kempczinski revealed plans to grow its chicken market share by the end of 2026. This expansion includes a new chicken strip offering and continuing the Chicken Big Mac as a limited-time meal.
The company is also continuing the global rollout of its McCrispy sandwich, which is currently available in over 70 markets and expected to reach nearly all markets by the end of 2025. With over 13,500 U.S. locations and nearly 43,500 restaurants worldwide, these strategic menu additions position McDonald’s to grow its chicken offerings and maintain its competitive edge in the fast-food industry.
