The Daily Wire has dismantled its entire kids’ department in a surprising pivot that coincides with co-founder Jeremy Boreing stepping down as co-CEO to pursue creative projects.
Top Takeaways
- The Daily Wire has laid off its entire kids’ department despite previously announcing a $100 million investment in children’s content
- Co-founder Jeremy Boreing has stepped down as co-CEO to focus on creative projects, with Caleb Robinson taking over as sole CEO
- The company describes the layoffs as part of a strategic realignment to better focus resources on business priorities and growth areas
- The initial kids’ content initiative was launched in 2022 as a direct response to Disney’s stance on Florida’s Parental Rights in Education bill
Surprise Pivot in Conservative Media Strategy
Conservative media outlet The Daily Wire has reportedly eliminated its entire kids’ department in what appears to be a major strategic reversal. The news broke when former lead video editor Kevin McCreary posted on social media about the layoffs. “The Daily Wire just laid off its entire kids department including myself. So….I’m free to work, if you got anything for me,” McCreary wrote, confirming the unexpected business decision. This move comes just two years after the company announced ambitious plans to invest $100 million in children’s entertainment over a three-year period.
A Daily Wire spokesman addressed the situation in an official statement, characterizing the layoffs as part of a broader strategic adjustment. “As part of our ongoing plan to better align resources with business priorities and growth areas, The Daily Wire has made the decision to streamline and in some cases, reduce some of our workforce. This decision was based on business needs and operational efficiencies. We are deeply grateful to our impacted employees for their contributions and are providing them with severance and career transition support.”
The fall of The Daily Wire is heating up….
Where’s the bottom? 🤷♂️ https://t.co/QDcBAsc3bz
— Ian Carroll (@IanCarrollShow) March 29, 2025
Leadership Restructuring Signals New Direction
The kids’ department closure coincides with significant leadership changes at the company. Jeremy Boreing, who co-founded The Daily Wire in 2015 alongside Ben Shapiro and Caleb Robinson, recently announced his departure from the co-CEO position. Boreing will shift his focus to creative projects, particularly the development of a new television series called The Pendragon Cycle. While stepping back from day-to-day operations, he will remain an advisor to the company and continue hosting Daily Wire Backstage events.
With Boreing’s transition, original founding CEO Caleb Robinson will resume sole leadership of the company. This restructuring appears to signal a potential reevaluation of The Daily Wire’s expansion strategy, which had previously emphasized diversification beyond news content into entertainment ventures. Boreing had been instrumental in launching both Daily Wire+ and Bentkey, the company’s children’s content platform that now appears to be in jeopardy following the department layoffs.
From Disney Challenge to Strategic Retreat
The Daily Wire’s initial foray into children’s content was largely positioned as a direct response to Disney’s public stance against Florida’s Parental Rights in Education bill, which critics labeled the “Don’t Say Gay” bill. When announcing the $100 million children’s content investment in March 2022, Boreing directly challenged Disney’s cultural influence, stating, “Americans are tired of giving their money to woke corporations who hate them.” The initiative represented a bold attempt to create alternative family entertainment aligned with conservative values.
While The Daily Wire continues its expansion beyond news content, this retreat from the children’s entertainment space and leadership restructuring marks a significant shift in the company’s trajectory and competitive positioning against mainstream media outlets.
